Wk 4 questions.

DAI 227 Week 4 Questions

1) According to the text "Remediation" the author uses the phrase (in relation to Hollywood's use of computer graphics)
"remediation operates in both directions" - what is meant by this?

- The author uses ‘Toy Story’ as an example for film is trying to refashion digital technology as digital graphic artists can refashion film. Basically he just means that both technologies in this department can benefit from each other.

2) What does Michael Benedikt, author of "Cyberspace the First Steps" introduction argue had happened to modern city by the late 60s, having become more than 'a collection of buildings and streets'?

- He argues that by the late 60’s, no matter how green its parks or lofty its structures. The city itself had became a immerse node of communication, a messy nexus of messages. Even the building themselves are advertised on, and all this was influential.

3) In his short story "Skinner's Room" William Gibson describes how Skinner watches a tiny portable 'pop-up' TV set. What can skinner no longer remember? (Remediation in relation to television as an idea is neatly summed up in this sentence!)

- Skinner could not distinguish commercials from programming.

4) Author of the famous pamphlet "Culture Jamming" Mark Dery paraphrases Umberto Eco and his phrase "semiological guerrilla warfare". What does this mean?

-  Semiological Guerrilla warfare means as Eco implies that messages should be controlled along with its different ways of interpretation.  “One medium can be employed to communicate a series of opinions on another medium.”  And communication guerrillas who would then restore a dimension to passive reception would patrol this.

5) From Mark Dery's pamphlet, briefly describe "Subtervising"

-  Subtervising is the production and dissemination of anti-ads that deflect Madison Avenue's attempts to turn the consumer's attention in a given direction.